Legal

Privacy Policy

Last updated: 29 March 2026

Who we are

BidEquity is a pursuit intelligence firm operating in the United Kingdom. When we refer to "we", "us", or "our" in this policy, we mean BidEquity.

What data we collect

We collect personal data that you voluntarily provide through our website forms, including:

  • Your name
  • Work email address
  • Organisation name
  • Job role
  • Sector of operation
  • Estimated contract values
  • Any information you include in a message to us

How we use your data

We use your personal data to:

  • Respond to your enquiry or message
  • Provide you with access to our qualification tool
  • Contact you about the pursuit you have submitted for qualification
  • Understand whether our services are relevant to your needs

We do not use your data for automated marketing. We will not sell, rent, or share your personal data with third parties for their marketing purposes.

Legal basis

We process your personal data on the basis of legitimate interest — specifically, to respond to your enquiry and to assess whether we can help with your pursuit. Where you have given explicit consent (for example, by submitting a form), we process on that basis.

How long we keep your data

We retain your personal data for no longer than 24 months from the date of your last interaction with us, unless we have an ongoing engagement that requires us to keep it longer. After this period, your data is securely deleted.

Your rights

Under UK data protection law (UK GDPR), you have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict our processing of your data
  • Withdraw consent at any time, where consent is the basis for processing

To exercise any of these rights, contact us at the details below.

Data security

We take appropriate technical and organisational measures to protect your personal data. Form submissions are transmitted over encrypted connections (HTTPS). We limit access to personal data to those who need it to respond to your enquiry.

Third-party services

Our website forms are processed through Formspree, a third-party form handling service. Formspree processes your data in accordance with their own privacy policy. We use Google Fonts, which may collect anonymous usage data. We use Google Analytics to understand how visitors use our website — this collects anonymous data such as pages visited, time on site, and general location. Google Analytics uses cookies to distinguish unique users. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

Contact

If you have questions about this privacy policy or wish to exercise your data rights, please contact us.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.