Opportunity Qualification Tool

Should you pursue this contract?

Built-in correction for the optimism bias that inflates most pipeline assessments. Under two minutes. No commitment.

1

Register

Enter your details and your organisation. We need this to tailor the qualification to your context.

2

Qualify

Answer 24 questions about the opportunity covering positioning, incumbency, pricing confidence, and risk.

3

Score

Receive an instant PWIN assessment with a recommendation: pursue, condition, or walk away.

Access the Qualification Tool

Enter your details to begin scoring your pursuit.

First Name

Last Name

Work Email

Organisation

Your Role

Primary Sector

Estimated Contract Value

Qualification criteria

What the tool assesses.

01

Incumbent Position

Are you the incumbent, a known challenger, or entering cold? This is the single strongest predictor of outcome.

02

Relationship Depth

The quality and seniority of your existing relationships with the buying organisation and evaluation panel.

03

Solution Readiness

How mature is your technical solution or delivery model for this specific requirement?

04

Competitive Landscape

How many credible competitors, and what is your assessment of their positioning and intent?

05

Pricing Confidence

Do you have a credible view of the target price point and confidence in your ability to be competitive?

06

Strategic Alignment

Does this contract align with your strategic direction, or is it opportunistic pursuit with limited long-term value?

07

Bid Capacity

Do you have the resource capacity and senior commitment to prosecute this pursuit to the standard required?

08

Risk Profile

Contract terms, delivery risk, political sensitivity, and reputational exposure of the opportunity.